"I tell my guys, 'If you're in rush hour, find the slowest lane and sit in it. … I'll pay for the time and gas. The people behind you can't help but sit and stare,'" Brian Morris, the owner of a pool repair and construction company, tells the New York Times. Mr. Morris has wrapped more than 30 vehicles in his fleet with ads for his company. He attributes more than $1 million in revenue over the last year to people seeing one of his trucks in a driveway.
Few of us would consider sitting in traffic an opportunity, or beyond that, a blessing. I applaud Mr. Morris for his vision to turn a negative experience into a positive. When commuter traffic comes to a stop people have plenty of time to look around, read signs on other vehicles and remember the advertising. If we can remember that God is Lord of situations, the sovereign ruler of time and events, we can to begin to look for opportunity in the midst of frustrating circumstances. The use of our time is of the utmost importance to the Lord. Look at Ephesians 5:14 Therefore He says: “ Awake, you who sleep, Arise from the dead, And Christ will give you light.” 15 See then that you walk circumspectly, not as fools but as wise, 16 redeeming the time, because the days are evil.